Jon's Favorite Books

“Books will change you and your business, but only if you let them.“ -Jon

These books have had a BIG impact in my career, life and growth. I have grown my business and many others with the lessons I have learned through the years reading these books. I’m happy to talk to any of you if you have any questions on any of these incredible resources to grow your game. Enjoy and read on!

Jon Dwoskin's Top 20 Book List
Jon Dwoskin's Favorite Books Graphic

Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life

  • Dave Asprey

The Biology of Belief 10th Anniversary Edition: Unleashing the Power of Consciousness, Matter & Miracles

  • Bruce H. Lipton

Psycho-Cybernetics: Updated and Expanded

  • Maxwell Maltz

48 Laws of Power

  • Robert Greene

Joy, Inc.: How We Built a Workplace People Love

  • Richard Sheridan

The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact

  • Michelle Tillis Lederman

Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business

  • John Mackey

Can’t Hurt Me: Master Your Mind and Defy the Odds

  • David Goggins

Principles: Life and Work

  • Ray Dalio

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

  • Timothy Ferriss

Confessions of the Pricing Man: How Price Affects Everything

  • Hermann Simon

Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder

  • Arianna Huffington

Tuesdays with Morrie: An Old Man, a Young Man, and Life’s Greatest Lesson

  • Mitch Albom

Conscious Millionaire: Grow Your Business by Making a Difference

  • Jv Crum III

The Mask of Masculinity: How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives

  • Lewis Howes

It’s Not About the Coffee: Lessons on Putting People First from a Life at Starbucks

  • Howard Behar

The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First

  • Howard Behar

The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

  • Sean Covey

Conscious Millionaire: Grow Your Business by Making a Difference

  • Jv Crum III

Meaning: How Leaders Create Meaning and Clarity During Times of Crisis and Opportunity

  • Ash Seddeek

Built to Sell: Creating a Business That Can Thrive Without You

  • John Warrillow

Nice Guys Finish First

  • Doug Sandler

Extreme Ownership: How U.S. Navy SEALs Lead and Win (New Edition)

  • Jocko Willink

On Writing: 10th Anniversary Edition: A Memoir of the Craft

  • Stephen King

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

  • Patrick Lencioni

Mindset: The New Psychology of Success

  • Carol S. Dweck

Tuesdays with Morrie: An Old Man, a Young Man, and Life’s Greatest Lesson

  • Mitch Albom

Transitions: Making Sense of Life’s Changes, Revised 25th Anniversary Edition

  • William Bridges

The Wisdom of Sundays: Life-Changing Insights from Super Soul Conversations

  • Oprah Winfrey

Let My People Go Surfing: The Education of a Reluctant Businessman, Completely Revised and Updated

  • Yvon Chouinard

Tennis Is Mental: Racket Bag Edition

  • Stephen Renwick

Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All

  • Jim Collins

The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You (10th Anniversary Edition)

  • John C. Maxwell

Unlocking Potential: 7 Coaching Skills That Transform Individuals, Teams, and Organizations

  • Michael K. Simpson

The Like Switch: An Ex-FBI Agent’s Guide to Influencing, Attracting, and Winning People Over

  • Jack Schafer

Purple Cow, New Edition: Transform Your Business by Being Remarkable

  • Seth Godin

Together Is Better: A Little Book of Inspiration

  • Simon Sinek

The Intelligent Investor

  • Benjamin Graham

Invisible Influence

  • Jonah Berger

Sell Smarter: Seven Simple Strategies for Sales Success

  • Scott Fishman

Sell Even Smarter: Seven More Simple Strategies For Sales Success (30 Minute Sales Coach Book 2)

  • Scott Fishman

Extreme Ownership: How U.S. Navy SEALs Lead and Win

  • Jocko Willink

Presence: Bringing Your Boldest Self to Your Biggest Challenges

  • Amy Cuddy

Skinny Bastard: A Kick-in-the-Ass for Real Men Who Want to Stop Being Fat and Start Getting Buff

  • Rory Freedman

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

  • Gary Keller

Permission Marketing: Turning Strangers into Friends and Friends into Customers

  • Seth Godin

The Crossroads of Should and Must: Find and Follow Your Passion

  • Elle Luna

Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

  • Jeff Walker

Acres of Diamonds: All Good Things Are Possible, Right Where You Are, and Now!

  • Russell H. Conwell

Crush It!: Why NOW Is the Time to Cash In on Your Passion

  • By Gary Vaynerchuk

Flow: The Psychology of Optimal Experience

  • By Mihaly Csikszentmihalyi

A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life!

  • By James Webb Young

Emotional Intelligence: Why It Can Matter More Than IQ

  • By Daniel Goleman

Relentless: From Good to Great to Unstoppable

    • By Tim S. Grover

Steal Like an Artist: 10 Things Nobody Told You About Being Creative

  • By Austin Kleon

Good to Great: Why Some Companies Make the Leap…And Others Don’t

  • By Jim Collins

I Can’t Accept Not Trying

  • By Michael Jordan

Socratic Selling: How to Ask the Questions That Get the Sale

  • By Kevin Daley

The Compound Effect

  • By Darren Hardy

The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book)

  • By Don Miguel Ruiz

Think and Grow Rich: The Landmark Bestseller

  • By Napoleon Hill

The Alchemist

  • By Paulo Coelho

The Celestine Prophecy: An Adventure

  • By James Redfield

The One Minute Manager

  • By Kenneth H. Blanchard and Spencer Johnson

Raving Fans: A Revolutionary Approach To Customer Service

  • By Ken Blanchard and Sheldon Bowles

The Richest Man in Babylon

  • By George S. Clason

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

  • By Stephen R. Covey

The Effective Executive: The Definitive Guide to Getting the Right Things Done

  • By Peter F. Drucker

Selling the Invisible: A Field Guide to Modern Marketing

  • By Harry Beckwith

Man’s Search for Meaning

  • By Viktor E. Frankl

You Can Negotiate Anything: The World’s Best Negotiator Tells You How To Get What You Want

  • By Herb Cohen

As a Man Thinketh

  • By James Allen

Essentialism: The Disciplined Pursuit of Less

  • By Greg McKeown

The Seat of the Soul: 25th Anniversary Edition with a Study Guide

  • By Gary Zukav

Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead

  • By Brené Brown

Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life

  • By Spencer Johnson

SPIN Selling

  • By Neil Rackham

Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed

  • By Brian Tracy

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

  • By Michael E. Gerber

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

  • By Steven Pressfield

The Power of Now: A Guide to Spiritual Enlightenment

  • By Eckhart Tolle

Sacred Hoops: Spiritual Lessons of a Hardwood Warrior

  • By Phil Jackson

Ishmael: An Adventure of the Mind and Spirit

  • By Daniel Quinn

Start with Why: How Great Leaders Inspire Everyone to Take Action

  • By Simon Sinek

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!/h3>

  • By Al Ries

Strengths Finder 2.0: A New and Upgraded Edition of the Online Test From Gallup S Now Discover Your Strengths

  • By Tom Rath

The Five Dysfunctions of a Team: A Leadership Fable

  • By Al Ries

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

  • By Chet Holmes

Iacocca: An Autobiography

  • By Lee Iacocca

Cold Calling Techniques (That Really Work!)

  • By Stephen Schiffman

The Zen of Oz: Ten Spiritual Lessons from Over the Rainbow

  • By Joey Green

The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance

  • By W. Timothy Gallwey

Clear Your Clutter with Feng Shui: Free Yourself from Physical, Mental, Emotional, and Spiritual Clutter Forever

  • By Karen Kingston

A New Earth: Awakening to Your Life’s Purpose

  • By Eckhart Tolle

The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

  • By Jim Loehr

Nothing to Lose, Everything to Gain: How I Went from Gang Member to Multimillionaire Entrepreneur

  • By Ryan Blair

Less Doing, More Living: Make Everything in Life Easier

  • By Ari Meisel

Mastery: The Keys to Success and Long-Term Fulfillment

  • By George Leonard

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

  • By Geoffrey A. Moore

How to Win Friends and Influence People in the Digital Age

  • By Dale Carnegie & Associates

The Automatic Customer: Creating a Subscription Business in Any Industry

  • By John Warrillow

Many Lives, Many Masters: The True Story of a Prominent Psychiatrist, His Young Patient, and the Past-Life Therapy That Changed Both Their Lives

  • By  Brian L. Weiss

Talking to Heaven: A Medium’s Message of Life After Death

  • By James Van Praagh

Everyday Karma

  • By Carmen Harra

#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness

  • By Gary Vaynerchuk

Influence: Science and Practice

  • Robert B. Cialdini

Covert Persuasion: Psychological Tactics and Tricks to Win the Game

  • By Kevin Hogan

Mindful Success: How To Use Your Mind To Transform Your Life

  • Maggie Cook

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

  • Mark Manson