Great by Choice is one of my favorite books of the year, probably the last 3 years. Jim Collins is brilliant and gives you the formula and guides you back to the fundamentals of your business bedrock and how to build the Ultimate company. A must read!

What others are saying:

“A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises”
(Financial Times)

“Collins and Hansen draw some interesting and counterintuitive conclusions from their research….far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor.”
(Wall Street Journal)

Entrepreneurs and business leaders may find the concepts in this book useful for making choices to increase their odds of building a great company.
(Booklist)

 

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