We Build the Products Your Business Wishes It Already Had.
We Build What Your Business Needs Next. We help businesses uncover hidden opportunities to:
- ›Save time
- ›Increase productivity
- ›Accelerate growth
- ›Make you money
- ›Save you time
- ›Cut costs
We don't start with technology. We start with your business. Then we design and build the tools, systems, automations, and AI solutions that help your people do their best work. Less friction. More leverage. Better business.
You know the one.
Every business has one. Usually more than one.
You've stopped seeing it because you're used to working around it.
We're not.
We don't see tasks.
We see products.
Most people look at businesses through the lens of departments, people, and processes.
At Unlock Labs we look at them through the lens of products.
Every business is full of hidden products waiting to be built. We find them, we build them, and we put them to work.
What should exist
that doesn't?
Every engagement starts with that one question. From there, we help you build it. That could be:
Technology isn't the goal. Better business is.
Discover. Design. Build. Use.
Discover
We start with what's broken. The manual workaround. The spreadsheet held together with hope. The process everyone tolerates because "that's just how we do it." We dig until we find the friction, then we ask what would make it disappear.
Design
We prioritize ideas based on value. What saves the most time? What creates the biggest productivity gain? What helps your people focus on the work only humans can do?
Build
Once we know what your business needs, we build it, or equip your team with the roadmap to build it. No unnecessary complexity. No shiny technology. Just practical solutions that deliver measurable results.
Use
We don't disappear after launch. We train your team, get it into their daily workflow, and stay close as your business changes, refining what we built so it keeps earning its keep.
Ready to Find What Your Business Needs Next?
Book a Product Discovery Session. We'll dig into your business, find the friction, and show you exactly what should exist that doesn't.
Book a Discovery SessionWe wrote the books on it.
Ship It Anyway
The true story of a comedian who built 50,000 lines of code and can't read any of it.
You don't need to know how to code. You need to know what you want to build. When the developers Jeff hired couldn't translate his vision into working product, he built it himself, with AI: 50,000+ lines of production code, a professional design system, and a live, paying-customer SaaS platform rebuilt from scratch in six months. No CS degree. No coding background. Zero chill.
A founder's memoir about showing up with a product vision, refusing to give up, and figuring it out one AI prompt at a time. It's the same philosophy behind everything we build.
The Think Big Movement
Grow your business big. Very big!
A business book told as a fable. Follow Jacob as he experiences the ups and downs of business like most owners do, and discovers a mentor in Marc Gardner, a wildly successful, humble man who built a thriving dental practice with true grit and tenacity. As Jacob grows, he uncovers the secret sauce of every company in the world.
The tools, best practices, and step-by-step guidance to crush the obstacles holding you back and see BIG results in your business. Start small, take action, and Think BIG!
Brothers. Builders.
Product Thinkers.
Jon and Jeff's first computer, built by our Dad. Some kids got a bike. We got a Heathkit.
Jon and Jeff launched one of Michigan’s earliest internet companies in June 1995. After growing the business to serve more than 300 clients, they sold it in 1997 to USWeb, then the world’s largest internet professional services firm. Now, they are joining forces again to help businesses adapt, compete and grow in the age of AI.
What should exist in your business that doesn't?
Let's find out together. The Product Discovery Session is where every engagement begins.
Book a Product Discovery Session