Jon Dwoskin Contributes to Denha & Associates, PLLC Blog: More Q’s — and A’s!

This month, Jon’s article, More Q’s — and A’s!, is featured in the Denha & Associates, PLLC Blog.

Excerpt:

As I mentioned last month, I recently published my business book, The Think Big Movement, and that included doing all sorts of promotion. This extensive Q & A was a thought-provoking exercise and one I recommend to anyone. Sometimes it helps to ask yourself some tough questions and then demand fine-tuned (and honest) answers.

Much of the following, the second set of the Q & A, serves as a mini-guide to my Think Big philosophy and the importance of staying fresh and unstuck.

Q: How can a company determine if its culture is productive?

JD: Everything in business should be measured so you can look at the bottom line and revenue growth – as well as intangibles like fulfillment and satisfaction. Tools like SurveyMonkey, which you can find online, give a net promoter score so you can gauge the attitudes of both your staff and your clients. Another way to look at it: If you hear people laughing and not nervous to leave early for a doctor appointment or their kid’s school event, then you have the workings of a good culture.

Q: What top three standards should a company have to cultivate growth?

JD: 1. Only hire great. 2. Keep the bar high. 3. Everyone should be working hard, but also having fun. Don’t forget: People need an environment where they smile and laugh while they work.

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