This month, Jon’s article, Mindset: The Bedrock of Success GREAT CEOs Live in the Gray, is featured in the Denha & Associates, PLLC Blog.
There’s a building in San Francisco called the Millennium Tower. It cost $350 million to build 10 years ago, and they sold millions worth of condos in just its first five weeks. Now it’s sinking, condo owners say their units are practically worthless, and it will probably cost more to fix it than it did to build it in the first place. Why? Because it’s not drilled into the bedrock. They didn’t go deep enough.
I tell this story to emphasize the importance of bedrock. In construction terms, it’s the solid rock underlying loose deposits like soil. In everyday terminology, it’s the fundamental principles on which something is based. In practical terms, your mindset is your bedrock.
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