Jon Dwoskin Featured as Guest Columnist on Denha & Associates, PLLC Blog

This month, Jon’s article, The Importance of Listening, is featured in the Denha & Associates, PLLC Blog.    


Most salespeople – actually, most people in general – don’t know how to listen. They just want to speak and get their point out.

Rookies, in particular, tend to stick to their sales script. They’ve got these great benefits of the product they want to spit out. They never stop talking because they’re nervous. It’s like verbal vomiting.

Listening as it pertains to sales is a lost art. Consider these points when you interact with clients:

  • Be in the moment with the client and connect by listening to what they say. When you’re not listening, you’re not going to hear buying signs like, “I really like that” or “Wow, that’s great!”
    You’re also missing the non-verbal cues – the pauses before the wows or the contemplation in the way they think. Those are strong statements.
  • Make a conscious effort to not interrupt. Always have a notepad and pen so you can take notes about what the client is saying and only ask your questions once they are done talking.

Read the full article