This month, Jon’s article, To Brand Smartly, Be a Transcender, is featured in the Denha & Associates, PLLC Blog.
Excerpt:
Branding smartly takes more than just creating a brand and following the traditional methods of using it in your business. Your brand is more than your logo or your marketing materials. Your brand is what people think and say about you when you leave the room. Too often, companies get stuck in the same routine of brand building. In order to brand smartly, you need to transcend from the old branding system to one that is creative and open minded.
