This month, Jon’s article, It’s Time To Double Down On Your Brand, is featured in the Denha & Associates, PLLC Blog.
We’ve all heard the concept that “less is more.” I often agree that a smaller quantity may be the highest quality. But when it comes to branding, my mantra is “more is more” — as long as that means solid content that brings value.
Re-think your mindset around building your brand.
Everyone is always sizing us up, determining their opinion of us based on the image and brand we give off. If you treat a server at a restaurant poorly, that is your brand — not only to the server but to those you’re with. If you do something kind, that is your brand.