Clients Ask:
How long should I follow up with a prospect?
Answer:
Forever.
Most people stop after the 2nd reach out.
People forget how forgettable they are.
Sales IS follow-up.
Follow-up IS brand building.
It can take 18 months for someone to change their mind.
Long-term is the only way to play the game
and build your brand.
Above-Average Action Plan:
• Commit to a 3+ year follow-up horizon
• Share 1 valuable connection every 2–4 weeks
