Behind the Scenes: Coaching with Jon
Every prospect is thinking it.
Every employee is thinking it.
You're thinking it right now.
"Why should I pay attention?"
In sales, you've got about a minute before a prospect checks out.
In leadership, you've got about a minute before your team does.
Most people skip this part. They jump straight to the pitch, or straight to the directive.
But if you don't answer that question first, you lose their attention, and your ability to lead and influence.
It's not about being louder or more polished. It's about leading with relevance, before you lead with what you want.
When my clients learn how to do this, their sales and leadership both grow.
Before every meeting, be ready to answer: "Why should I pay attention?"
THINK BIG.
