Clients Ask:
How long should I follow up with a prospect?
Answer: Forever.
Most people stop after the 2nd reach out.
People forget how forgettable they are.
Sales IS follow-up.
Follow-up IS brand building.
It can take 18 months for someone to change their mind.
Long-term is the only way to play the game
and build your brand.
Storytelling isn’t a nice-to-have—it’s the edge.
People buy on emotion, justify with logic, and the brands that create real connection win.
Smita Wadhawan Verma - CMO Constant Contact
Watch the full episode
Want to grow your business?
Do what most people won’t do.
1 new call a day.
Any phone will work.
Action:
Pick up the phone.
1. Review prior week.
What mattered most?
Identify your #1 most productive habit.
Do more of it this week.
2. Plan the week ahead.
Choose your one anchor metric that gives you the most momentum.
Map your 3 leading activities.
When a client calls your business… what does your voice communicate? Confidence?Clarity?Chaos? Enjoyed talking with Nathan Strum, CEO of Abby Connect, about why the first 7 seconds of a call can shape lifetime value. Here are 3 takeaways: 1 – Culture Beats...
