Hey everybody. I’ve been getting a lot of questions from people about emails and subject lines. The most recent stat that I read is 35% of people open emails based on the subject line alone. So spend some time thinking about what you want to get across in your subject line before you send out an email, if it’s internal, external how clever it needs to be, what type of marketing feel it needs to have. Think about it and just remember if it’s a bad sub line people won’t reply or respond or open the way you want them to. Be specific, be creative and have fun with it. Have a great day, and always Think Big.