THINK Business Podcast: Jon Dwoskin Interviews Sari M. Cicurel
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As the go-to publicist in metropolitan Detroit for individuals and businesses in a variety of industries, Sari first established her roots in storytelling through video production. In her current role, Sari is a dedicated public relations professional who brings her passion, determination and expertise to gain significant media exposure for her clients in broadcast, print and online news outlets.

Additionally, Sari often takes an integrated strategic marketing approach with her projects, spearheading social media strategies and producing events, community relations campaigns as well as marketing materials.

Leveraging her more than 27 years of diverse communications experience, Sari cultivates a favorable public image for her clients in a variety of industries including healthcare, restaurant and hospitality, automotive, publishing, as well as in politics, professional services and for numerous non-profit organizations.

A mother of three and a friend to many, Sari if often found contributing her time and professional expertise to specific causes including the Emily Stillman Foundation, Ella Designs, which benefits Bipolar Disorder, and Stand with Trans.

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In this episode, Jon and Sari discuss Sari’s career path, Misconceptions about PR, Building your message, The cost of doing business. Key Takeaways and Actionable Success Principles: PR is part of the consulting pie and it starts with crafting your company’s message A company should change with the times and so should its message Branding includes your logo, your look, your company colors etc. Ask yourself, “What do you want your company to look like to the world?” “Every success, every failure, takes you to the next step.” – Sari Cicurel


Connect with Jon Dwoskin:

Twitter: @jdwoskin
Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!


Connect with Sari Cicurel:


Show Notes by Show Producer: Anna Nygren Audio production by Turnkey Podcast Productions. You’re the expert. Let us help you prove it.

*E – explicit language may be used in this podcast.