THINK Business Podcast: Jon Dwoskin Interviews Steve Sims, CEO of Bluefish
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What You See IS What You Get

Many speakers who claim to be “onions” – i.e. wrapped in mystical and magical layers of enigmatic meaning – have their metaphors mixed up, because they’re typically nothing but smoke and mirrors; get too close, and it’s all style and no substance.

Steve ain’t no onion.

What you see IS what you get. And what you see and get is a man who you’d probably avoid making eye contact with in an alley — or anywhere else for that matter. After all, a shaved head, Harley Davidson garb and body piercings on a 5’ 11”, 240 lb. frame don’t scream “let’s be friends!”

But that’s the irony of it all, because despite his gruff exterior, Steve is remarkably open, engaging, generous, intuitive, insightful and competent – and he’s leveraged all of this to build a remarkably successful entrepreneurial career.

Visit Steve’s website for more information


Show Notes:

In this episode, Jon and Steve discuss:

  • How Steve got into making the unthinkable, reality
  • Don’t settle, don’t dilute
  • The common denominator
  • The power of being self-made


Key Takeaways and Actionable Success Principles:

  • People always give themselves all these reasons why things can’t be done instead of the one reason why it should
  • Never asked a question that someone can answer with a “no”
  • Inquisitive and self made are the common denominators with the successful people Steve works with
  • It takes zero effort…to be who you really are


“I never settled.” – Steve Sims


Connect with Jon Dwoskin:

Twitter: @jdwoskin
Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!


Connect with Steve Sims:




Show Notes by Show Producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You’re the expert. Let us help you prove it.


*E – explicit language may be used in this podcast.