THINK Business: Jon Dwoskin Interviews Eric Bach, CEO, Bach Performance
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The Discipline of Being your Best

Eric Bach, BS, CSCS, Pn1 is a personal, author, and business mentor to trainers at He specializes in helping busy guys look better naked without living in the gym. He also helps personal trainers build their online training business. Eric enjoys good bourbon, spending time with his wife Lauren and Golden Retriever Sunny, and is an avid Packers fan.

Show Notes:

In this episode, Jon and Eric Bach discuss:
  • About Eric Bach and what he does
  • How to jump-start your wellness and fitness
  • How Eric Bach started his company and how he helps others
  • How to make an online business feel more personal to your clients


Key Takeaways:
  • To make something a habit, get it done right away, early in the day
  • To figure out the best solution to a problem, write down the problem on a piece of paper and then write down possible solutions
  • Understand your audience to be able to be on a more personal level
  • Sometimes putting a price on a product online deters people because they do not know the value of the product


“You are not trying to speak to your colleague and not trying to impress anybody else, because people want to be heard and be understood.” – Eric Bach


Connect with Jon Dwoskin:

Twitter: @jdwoskin
Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!


Connect with Eric Bach:
Twitter: @Eric_Bach



Show notes by podcastologist: Britnie Leverett
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

*E – explicit language may be used in this podcast.