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Jon talks with Jose Palomino, Author of Value Prop, about the power of a value prop!

Jose Palomino is the creator of the Revenue Throughput System™ and has helped over 100 B2B businesses unlock over $250M in new growth. He is the CEO of Value Prop Interactive, and author of the foundational book, Value Prop. Jose holds an MBA from Villanova University where he teaches MBA candidates Strategic Marketing Management and Entrepreneurial Marketing. He’s also shared international speaking platforms with the likes of noted business strategy experts like John Warrillow, Flint McLaughlin, Jonah Berger, and others.

*E – explicit language may be used in this podcast.