A common question clients ask me is:
“How do we make sure our messaging is right for the audience we are trying to reach?”

Understanding what your message is and how it is articulated to the client/potential client and how clear it is. If you confuse, you lose. 

You need to understand what your message is, how it is articulated and how clear it is to ensure it’s clear.

If you confuse, you lose. 

What is your message? Is it clear or is it confusing?

If it’s confusing, you need to tighten it up!