Jon talks with Jennifer Risi, Founder/President of The Sway Effect, about public relations and entrepreneurship.
Jennifer Risi is the President and Founder of The Sway Effect, one of the fastest growing marketing and communications agencies today. Risi is a seasoned communications executive with more than 25 years of experience in international reputation, strategic global media relations, CEO positioning, change management and crisis communications. She is also an expert in nation branding – having led award-winning global campaigns for Mexico, Colombia, USA, and Indonesia. Her clients are CEOs and Heads of State the world over.
Prior to starting The Sway Effect, Risi spent eight years at Ogilvy, most recently, serving as Worldwide Chief Communications Officer and Global Managing Director, Ogilvy’s Media Influence.
Risi is a champion for diversity – often writing and speaking on key issues as well as mentoring and sponsoring next-generation talent. She is also a member of the 4A’s Foundation Board and forged Ogilvy’s membership with the Unstereotype Alliance. Notably, during her career, Risi launched UN Women’s HeForShe campaign, managed Bloomberg Philanthropies’ Climate Summit for Local Leaders at COP21, and handled the Citizens Financial Group IPO.
Risi is a three-time award winner for PR News Top Women in PR, was inducted into the 2019 PRWeek Hall of Femme and was named to The Observer’s 2020 PR Power 50 list. She has won multiple awards for her corporate reputation and nation branding campaigns from Cannes Lions, Clios, One Show, PRWeek and PRovoke. Risi also led a cross-agency team and was awarded the UN Foundation’s Global Leadership Award for Common Ground’s LXL campaign. Notably, The Sway Effect has twice been named to PR News’ Agency Elite Top 100, as well as named a winner for PR News’ 2022 Platinum Awards, Bulldog Awards’ 2022 PR Awards, and PRovoke’s 2021 Agencies of the Year.
The Sway Effect
The Sway Effect is an integrated marketing and communications network headquartered in New York City with network partners spanning across the U.S., Latin America, and Europe. At the heart of its work, The Sway Effect is focused on “”swaying”” opinion and influencing outcomes on behalf of clients while putting diversity, equity and inclusion at the center of everything. Providing answers to whatever a client’s challenge may be, the network brings subject matter experts together to execute seamless, broad-reaching campaigns across channels, across industries, and from anywhere in the world.
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