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Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment.

Given his broad perspective and depth of experience, Allen is able to help clients see and seize opportunities before the competition, activating solutions that enable them to shift ahead of the market, generating long-term value and increased brand equity. He and his teams help clients identify what truly matters to the audiences they serve – what is relevant to them – and deliver on it brilliantly.

Allen’s newest book, Seeing the How: Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage, to be published in 2023, focuses on the consumer experience as a competitive advantage, and how this change in perspective has allowed companies to achieve dramatic growth and categorical leadership. The book’s driving idea was sparked by Allen’s recognition that experience transformation has been fast outpacing product transformation as a winning and sustainable marketing strategy.

His previous books, BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead and, most recently, Shift Ahead, are used as textbooks in higher education business programs across the country.

*E – explicit language may be used in this podcast.