How much business are you losing simply because you’re not staying in consistent contact with your audience?
Most companies don’t have a sales problem—they have a follow-up problem. And follow-up isn’t about chasing people…it’s about staying top of mind with value, relevance, and consistency.
That’s why my interview with Smita Wadhawan, CMO of Constant Contact, on the THINK Business – What Are You Good At? series hit on a hard truth—consistency is the new marketing advantage.
Here are 5 takeaways that stood out:
✅ Mindshare → Market Share
People can’t buy from you if they forget you exist. Marketing isn’t optional—it’s oxygen.
✅ Consistency builds trust
Trust isn’t built in a moment—it’s built in the follow-up moments people rarely do.
✅ Simple wins
Customers don’t want clever. They want clear. They want fast. They want relevant.
✅ Start now—then scale
Stop overthinking platforms, funnels, or brand perfection. Start small. Ship. Learn. Improve.
✅ AI is here to help, not replace
Use AI to automate repetitive work—so you can stay human where it matters most.
Smita Wadhawan Verma
Global Chief Marketing Officer | Top 50 CMO | PayPal | Intuit | GoDaddy | Visa | SaaS | HealthTech | FinTech
Award-winning Chief Marketing Officer with experience at GoDaddy, PayPal, Intuit, VISA, and SimplePractice — across SMB/consumer, SaaS, HealthTech, and FinTech. Global teams and global leadership at EcoVadis.
Scaled and led businesses from a mid-size company to a $32B established brand, with budgets up to $175M.
Expertise in growth marketing, product marketing, B2B and B2C marketing, lifecycle marketing, PR and comms.
Smita has built and led teams of 150+ people in highly matrixed, cross-functional organizations across the US, Europe, Africa, Japan and India.
She has partnered with top agencies like Koto, Instrument, Razorfish, TBWA, Highwire PR — and managed award-winning internal creative teams.
Under Smita’s leadership, her teams have won Digiday Awards and several Webby Award nominations.
Smita is well known as a culture champion and recognized as a highly influential and inclusive C-Suite leader who can inspire teams to deliver outstanding results.
Recognized as a 2024 Top 50 CMO in the US.
Connect with Jon Dwoskin:
Twitter: @jdwoskin
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LinkedIn: https://www.linkedin.com/in/jondwoskin
Email: jon@jondwoskin.com
Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!
Connect with Jeff Gunsberg:
Website: https://title-connect.com
Connect with Smita Wadhawan:
LinkedIn: https://www.linkedin.com/in/smitawadhawan/
