Are you treating your donors like partners, or like ATM machines?
In this episode of Think Business, I talk with Jeff Schreifels, Principal at Veritas Group, about how nonprofits can transform their mid-major and planned gift programs by thinking, and operating, like a business.
Jeff and his team teach nonprofits The Veritas Way: a structured approach that helps them build meaningful relationships with donors, increase retention, and create deeper impact. Because when giving feels personal, joyful, and purposeful – everyone wins.
Too many nonprofits lose 40–60% of donor value in just a few years because they stop nurturing the connection after the check clears. Jeff shares how to fix that with systems, structure, and sincere relationship-building.
My 3 Takeaways:
- Fundraising isn’t about money—it’s about relationships.
- Systems create consistency; consistency builds trust.
- Joy, fulfillment, and purpose are the real ROI of giving.
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With over 30 years in the nonprofit sector, Jeff Schreifels is a pioneer of relationship-centered fundraising. Under his leadership, since 2009 Veritus has helped increase mid and major gift revenue and decrease donor value attrition for hundreds of non-profits worldwide that have adopted the “Veritus Way” of mid and major gifts.
Connect with Jon Dwoskin:
Twitter: @jdwoskin
Facebook: https://www.facebook.com/jonathan.dwoskin
Instagram: https://www.instagram.com/thejondwoskinexperience/
Website: https://jondwoskin.com/
LinkedIn: https://www.linkedin.com/in/jondwoskin/
Email: jon@jondwoskin.com
Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!
Connect with Jeff Schreifels:
Website: https://veritusgroup.com
Instagram: https://www.instagram.com/veritusgroup
LinkedIn: https://www.linkedin.com/in/jeffschreifels
Facebook: https://www.facebook.com/VeritusGroup
