Kriston has been leading her agency for over 25 years, and what she shared in this episode is the kind of guidance most leaders never get access to.
We unpacked:
- Why research-driven branding beats intuition alone.
- Why customer sentiment—not leadership opinions—reveals the real truth about your brand.
- Why today’s client experience demands that people feel seen and heard at every touchpoint.
- And the shocker: It takes 18 months to change someone’s mind.
(My new favorite statistic.)
Her three-year branding framework — alignment → acceleration → momentum — is the antidote to our instant-gratification world. And her message is clear: shortcuts cost companies millions. Process builds empires.
Top 3 Takeaways
1. Research beats ego.
Your customer tells you who you are — not your boardroom.
Brands that listen win. Brands that assume lose traction fast.
2. Consistency compounds.
It takes 17 touches just for someone to remember your logo.
Real brand change isn’t overnight. It’s disciplined, intentional, repeatable communication over time.
3. Messaging must come from people, not logos.
In B2B especially, audiences respond to humans, not corporate posts.
Thought leadership belongs to faces, not brands.
This episode is a must-listen for any leader, founder, or marketer trying to grow with intention, not noise.
—
Kriston Sellier is the Founder and President of id8, an award-winning branding agency that helps organizations solve complex challenges through strategic, research-driven creative. Known for transforming brand confusion into clarity, Kriston and her team guide clients like Reflective Apparel, Builders Insurance, Cobb County, the Georgia Department of Labor, and the Marietta Department of Tourism toward stronger positioning and shorter sales cycles.
As a recognized leader in the metro-Atlanta business community, Kriston shares real-world insights drawn from decades of experience. She frequently speaks at universities and industry events, helping audiences understand how to harness market intelligence to build vibrant, influential brands that drive results.”
Connect with Jon Dwoskin:
Twitter: @jdwoskin
Facebook: https://www.facebook.com/jonathan.dwoskin
Instagram: https://www.instagram.com/thejondwoskinexperience/
Website: https://jondwoskin.com/
LinkedIn: https://www.linkedin.com/in/jondwoskin/
Email: jon@jondwoskin.com
Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!
Connect with Kriston Sellier:
Website: www.id8agency.com
X: https://x.com/sellier34
Instagram: @kristonsellier
LinkedIn: linkedin.com/in/kristonsellier
Facebook: https://www.facebook.com/kriston.sellier
