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Always Be Prospecting

Today on THINK Business, I sat down with Gabe Lullo, CEO of Alio, a company that makes 11 million cold calls a year. Yes, 11 million.

We dug into something every business needs to hear:
Momentum is not a strategy.
Prospecting is.

Too many teams slow down once the pipeline gets full. They rely on inbound. They wait. They hope.

Whether business is good, bad, or booming, the companies that keep hunting stay relevant, stay sharp, and stay growing.

We also talked first impressions, SDR training, the power of simple questions, and why the best salespeople never sound “salesy”—they sound human.

AI is accelerating the game, no doubt. But one thing still separates leaders from laggards:

Pick. Up. The. Phone.

People are getting fewer calls today because everyone else is afraid to make them. That’s an advantage for anyone willing to act.

3 Takeaways for Your Business

  • Outbound is not optional.
  • First impressions fuel conversions.
  • The phone is your unfair advantage.

People buy from people. A call breaks through the noise faster than any email sequence ever will.

Gabe Lullo’s expertise in sales, marketing, recruiting, and management began when he started his own business after graduation from the Barney School of Business at the University of Hartford.

He owned and operated his own sales, training, and marketing firm for more than a decade. Gabe excelled in training sales and marketing professionals, and additionally, has had a successful career in executive recruiting. Gabe has been instrumental in expanding the company’s
search and placement for IT, Software Development, Sales, Customer Success, Marketing, and Executive leaders. Gabe’s most recent success has been with us here at Alleyoop. For many years, he has been working to build and grow the company by focusing on its culture,
environment, customer success, and sales.

*E – explicit language may be used in this podcast.