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Cara Lash left a coveted consulting job at PWC.
No safety net. No guarantee.

Just a belief that she was meant to build something.

Here are three highlights from our Coffee with Jon conversation:

1. Do it scared.
Don't wait until you're ready. You won't be.

2. Passion isn't enough. Be good at it too.
When passion and talent align, that's the sweet spot.

3. Start every day with the thing you least want to do.
What's the one task your dreading most? Do that first. The rest of the day gets easier.

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Cara’s love for the outdoors started long before her career did. After college, she jumped into the fast-paced world of consulting, traveling week after week, but she quickly realized that climbing the traditional ladder wasn’t the path for her and that she wanted to create something of her own. She launched a travel tech platform to help people plan and book road trips, gaining firsthand experience in building and growing a business. It was when she pivoted to the outdoor experience industry that everything clicked. Today, Cara brings NYC locals together outside the city, helping brands, communities, and companies turn a day outdoors into hassle-free, meaningful connections.

*E - explicit language may be used in this podcast.