Brian Anderson, CEO of Gym Launch and I talk about leadership, sales, AI, culture, and what it really takes to build a company that grows.
Three takeaways that stuck with me:
1. People are still your greatest advantage.
Hire carefully. Develop relentlessly. Protect your culture.
2. Sales is everyone's job.
No matter your title or industry, your ability to communicate, listen, build trust, and create value has never been more important.
3. AI is changing how we work—not why we work.
Use AI to become more efficient, but never lose the human connection that creates trust, leadership, and long-term relationships.
---
Brian Anderson is the Chairman & CEO of Gym Launch, where he helps gyms and fitness studios scale
profitably through strategic leadership, operational discipline, and performance-driven marketing. A
seasoned operator across private equity-backed and founder-led companies, he has led consumer brands
in wellness, sports, and recreation, ranging from $20-$200 million in revenue. Anderson brings deep
expertise in both growth and turnaround situations and is known for building strong cultures that empower
teams to execute and drive sustainable, long-term value.
Connect with Jon Dwoskin:
Twitter: @jdwoskin
Facebook: https://www.facebook.com/jonathan.dwoskin
Instagram: https://www.instagram.com/thejondwoskinexperience/
Website: https://jondwoskin.com/
LinkedIn: https://www.linkedin.com/in/jondwoskin/
Email: jon@jondwoskin.com
Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!
Connect with Brian Anderson:
Website: https://www.gymlaunch.com/
X: https://x.com/GymLaunch
Instagram: https://www.instagram.com/gymlaunch
LinkedIn: https://www.linkedin.com/in/brianandersonceo
Facebook: https://www.facebook.com/GymLaunch
*E - explicit language may be used in this podcast.
