Coffee with Jon: The Mindset of Success with Mark Goldfinger, Head of North America, Mindspace

In this episode of Coffee with Jon, host Jon Dwoskin interviews Mark Goldfinger, the Managing Director and Head of North America at Mindspace. The discussion centers on the massive surge in new business applications—5.7 million in the past year—and how Mindspace provides the flexible, inspiring workspace environments that modern entrepreneurs and growing companies need (0:49-3:15).

Key discussion points:

• The Rise of Flexible Workspace: Mark Goldfinger discusses how Mindspace serves diverse members, from solopreneurs to large companies, with office solutions that are agile and plug-and-play (3:16-7:17). He shares insights from his time as an early employee at WeWork, emphasizing that success comes from keeping things simple and daring to dream big (7:18-9:01).
• The Mindset of Success: Drawing on his experience as a marathon runner and tennis player, Mark reflects on the mental fortitude required in business. He highlights the importance of mastering fundamentals, being able to pivot after failure, and the value of having an accountability partner in a professional environment (9:02-15:36).
• Strategies for Scaling: Mark provides advice for new founders looking to scale, stressing that the key is maintaining a strong foundation. He advocates for pausing, reflecting, and repairing potential 'holes' in a company's foundation before aggressively expanding to avoid collapse (15:37-18:22).
• Mentorship and Life Wisdom: Reflecting on personal lessons, Mark credits his father with teaching him that ""life is not a dress rehearsal,"" a philosophy he applies to his daily work and personal life (19:40-20:07).

Mark Goldfinger is the General Manager, Head of North America, at Mindspace, a global flexible workspace provider that redefines the workplace experience for companies of all sizes. Prior to Mindspace, Mark spent six transformative years at WeWork, where he took on pivotal roles, including overseeing international expansion and leading the sales team for Greater China.

Mark’s passion for competition and teamwork began early—he played Division 1 & Division 3 tennis and served as captain of his college team. A passionate runner, Mark has completed all six World Major Marathons.