Coffee with Jon: Make These Calls Every Day by Jon Dwoskin To gain direct feedback, call one employee and one client each day. This personal approach helps you understand their perspectives and improves your business, providing insights beyond assumptions and market research. More from this categoryFriday Field Notes: Agendas, Notes & LearningFriday Field Notes: Conferences, Value-Add Questions, Clarity & Follow-UpFriday Field Notes: Make the Call