Jon Dwoskin's Book of the Month: Great by Choice

Great by Choice is one of my favorite books of the year, probably the last 3 years. Jim Collins is brilliant and gives you the formula and guides you back to the fundamentals of your business bedrock and how to build the Ultimate company. A must read!

What others are saying:

“A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises”
(Financial Times)

“Collins and Hansen draw some interesting and counterintuitive conclusions from their research….far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor.”
(Wall Street Journal)

Entrepreneurs and business leaders may find the concepts in this book useful for making choices to increase their odds of building a great company.
(Booklist)

 

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WARNING: Requires Discipline, Humility and Curiosity: There is one way – and one way only – that you and your business can benefit from my instruction and advice: Hard work. Your hard work. How much your business will grow depends on your passion and your dedication to the concepts I'll be giving you. I can help get you there, but it’s on you to make it happen. I make no promises and offer no guarantees about your success. After all, the only one who can direct your success is you. I promise to give you instruction, advice, guidance, tools, strategies and direction that I know has been hugely effective for me and for others. I’m serious about getting you there, but you have to be serious about getting yourself there and giving it everything you’ve got … times 100. I also won’t give you any advice outside my capacity as a business coach, so be sure to have your own solid team of professional advisors to direct you with your taxes, accounting, physical and mental health, legal matters, insurance, and other critical details. If you are ready to take on the challenge, let’s do this!

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