THINK Business: Jon Dwoskin Interviews Matt Rizzetta, President and CEO of North 6th Agency, Inc.
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Building Your Business with PR and Courage

Matt Rizzetta is the President and CEO of North 6th Agency, Inc. (N6A), a leading brand communications agency based in New York City.

Under Rizzetta’s leadership, N6A has been ranked as the #1 fastest-growing agency in the United States in its revenue category by O’Dwyers. N6A has been awarded several prestigious industry recognitions, including New York Observer Power Agency List, Summit International Award, PR News Marketing and PR Leader of the Year, and has been selected as one of the “coolest spaces at the hottest PR firms” by the New York Observer.

Rizzetta has been instrumental in developing N6A’s internal and external KPI measurement system, and has created a culture at N6A that has been lauded as one of the most rewarding, collaborative and unique in the agency landscape. Among the signature programs that Rizzetta has developed at N6A are the N6A 6PA Performance Ranking System, “N6-get-Away” vacation competition, “N6A Bucket List Weekend” competition, “N6-leg-Acy” PTO package, “N6A Chairman’s Pick” award, and many more.

Rizzetta serves as a board member at Iona College, and currently resides in Westchester County, NY with his wife and three daughters.


Listen to Jon’s Business Talk LIVE Interview with Matt Rizzetta

Show Notes:

In this episode, Jon and Matt Rizzetta discuss: 
  • How to manage your people   
  • PR is so powerful  
  • Having courage to start your company  
  • How to balance everything  


Key Takeaways: 
  • You need to recruit to your specific system 
  • Clients can introduce you to other clients 
  • Having people who believe in you can give you courage 
  • Build your legacy one day at a time 


“If you want to create a great culture, it all boils down to two things: commitment to improvement and accountability.” — Matt Rizzetta 




Connect with Jon Dwoskin:

Twitter: @jdwoskin
Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!


Connect with Matt Rizzetta  



Show notes by podcastologist: Jessie Taylor


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.


*E – explicit language may be used in this podcast.