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Brandon Jacobs, CEO and Founder of Current Charging, shares how caring deeply about clean energy drove him to leave a traditional career path and become a leader in EV infrastructure. With experience selling over 2,000 EV chargers nationwide, Brandon breaks down how following his passion, staying responsive, and focusing on real solutions helped him build a fast-growing company that’s helping multifamily and commercial property owners increase their value with little to no upfront cost. His approach to entrepreneurship is rooted in caring, listening, and trusting that when you’re in alignment with your values, business flows more naturally.

Key Takeaways:

  • Caring fuels clarity: You do your best work when you’re genuinely invested in what you do.
  • Passion isn’t optional: If you don’t believe in the product, it will feel like a hard sell.
  • Entrepreneurship doesn’t require a leap of faith—just a first step: You can always go back, but not starting is often the biggest regret.
  • Listen before you pitch: Use tools like “the five whys” to uncover the real objection.
  • Simple habits set you apart: Be reliable, respond promptly, and follow through.
*E – explicit language may be used in this podcast.