The Hardest Feedback I Ever Heard — and Why It Saved Everything
Dr. Marc looked Jacob in the eye and said something no one had said to him in five years of running his own business.
"The problem, Jacob, is you."
Not the economy. Not the team. Not the market. Not the difficult clients or the underperforming salespeople.
You.
Jacob wanted to walk out. He wanted to argue. He wanted to defend every decision he'd ever made.
But somewhere underneath the defensiveness, he knew the dentist was right.
As a business owner, you set the tone for everything. Your energy. Your attitude. Your consistency, or lack of it. The culture of your company isn't created by a memo or a mission statement. It's created by you, every single day, in every interaction.
"Ninety-five percent of the things you do, say, and even think set the tone for the culture of your company."
That's a heavy truth. But it's also incredibly empowering.
Because here's what it means: if YOU are the problem, YOU are also the solution.
The moment Jacob accepted that, stopped pointing outward and started looking inward, the entire trajectory of his company changed. Not overnight. But permanently.
This is one of the hardest and most important lessons in The Think Big Movement — my book that follows Jacob's real transformation from stuck business owner to visionary leader.
I didn't write this book to be comfortable. I wrote it to be true. And the truth is: the fastest path to growing your business is getting honest about the role you play in holding it back.
Ready to hear the hard stuff and do something about it?
Download the book free. Your future self will thank you.
https://jondwoskin.com/the-think-big-movement/
THINK BIG!
JD
