Lately, I’ve been learning how to play chess.
On a recent family vacation, I brought a chessboard with me.
My kids, my brother-in-law, my niece, and my nephew all joined in. We learned together. And I quickly realized why the game is so powerful and fun.
You’re not boring.
You’re inconsistent.
The message didn’t fail.
You abandoned it too early.
Marketing works through repetition.
Say the same thing longer.
Repeat with conviction.
Most businesses think they have a sales problem.
They have an attention problem.
No attention. No conversion.
Earn attention before you ask for action.
Attention first. Always.
Busy weeks don’t fail.
Unprepared ones do.
Prepare the week.
People hesitate to ask because they didn’t prepare to hear no.
Preparation builds courage.
Prepare the ask.
Then ask with courage
