Today’s tip is to really pay attention to emails you’re sending out to clients and all the marketing correspondence you’re sending out to clients. I want you to pay attention to the level of your own personality in these marketing emails. If they seem vanilla and boring, then I want you to take a step back and put your thoughts, opinions and advice and most importantly – your personality – into these emails. That’s what’s going to connect the client to you because they’re going to get to know you, which is going to influence them to call you and/or take your call. So really pay attention. Don’t use email as some quick form of communication; use it effectively. It’s solid real estate that most people use wrong. Put you personality into your email and you’ll see your business grow from that. People want to know who they’re working with and they want to get to know you. Have a great day, and always, Think Big!