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Persevering in Business and the Shark Tank


Vade Nutrition is family owned and made in the USA. Founders and creators Joe and Megan Johnson met years ago at a summer camp for college athletes; Joe was a wrestler at Michigan State University and Megan was a cheerleader at the University of Arizona. They now live in East Lansing, MI with their son Noah. Joe is a true entrepreneur at heart. He always wanted to run his own company and bring a new product to market. In the summer of 2016 they gave up our other job opportunities to pursue Joe’s dream of starting his own business, full time. This huge step of faith changed the course of their lives dramatically as they risked everything to make this business happen.

Joe and Megan originally thought of the “Pods/Packs” for protein powder when they began to realize that scooping protein powder in the car after a workout made the seats and console of their car covered in powder and taking protein powder on the go was impossible without prepping ahead of time by pre-measuring into a baggy or bottle compartment.

As their passion for the product and the business grew, they became confident that it was worth the risk to start the Vade Nutrition brand and never looked back! Joe and Megan officially launched their products on their website in July, 2017 and are hoping to continue to grow and expand in the years to come.

Their goal is to help make people’s lives easier with convenient products and to give back to the community through creating jobs and donating products and proceeds to feed the hungry.

Joe and Megan were recently featured on Season 10 episode 6 of ABC’s Shark Tank and walked out of the tank with a deal from Mark Cuban and Alex Rodriguez. Since the air date, they have seen their lifetime sales nearly triple overnight, due solely to the amazing exposure from television. Joe and Megan know this is just the beginning for their company.

*E – explicit language may be used in this podcast.