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Jon and Randy get a masters class of knowledge from Bob Burg on how to be a Go-Giver in today’s market.

The Go-Giver was first published during the financial crisis in 2008 when businesses were going into crisis mode and giving as little as possible, but when they looked at how they could bring more value to others, their businesses started taking off.

Now during the COVID-19 pandemic, it’s really all about finding ways to bring value to others. When you find ways to bring value to others, you’ll be ready to hit the ground running when this pandemic is over.

The Go-Giver by Bob Burg and John David Mann is a business parable that contradicts the notion that to be successful, you need to be a go-getter, a competitive hard-charger focused on getting new clients and making ever-bigger deals. Instead, the authors contend you should make giving rather than getting your first priority in business and in life — and success will follow. Becoming a “go-giver” means giving value to others, not as a strategy or quid pro quo, but as a way of leading a satisfying life.

*E – explicit language may be used in this podcast.