Building Your Business Strategy Through Branding
Dr. Erich Joachimsthaler is one of the world’s leading authorities on brand strategy, innovation, and marketing. His interests focus on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding. For nearly 20 years, Erich has led Vivaldi, a global brand strategy firm with headquarters in NYC, as Founder & CEO to help companies build strong brands, unlock innovation, and realize new growth opportunities in today’s era of digital disruption.
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