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Jon and Drew discuss branding and strategy. This time has given people time to pause and perhaps reset brand strategy. Your brand strategy is all about communicating your position and true authentic value to your audience. There’s a recognition across the board that way the world is going forward is going to be slightly different than the way it was before the pandemic hit.

This is the time to reassess if the audience you were speaking to is the same is it was before. How have they and their values changed? How do you make sure you are meeting that need operationally and positioning yourself to clearly articulate your new/refined offer or position to that audience going forward?

Who are you? What are you doing? Who are you doing it for? Where will you interact?


Drew isn’t your typical finance guy. As owner and president of Skidmore Studio, he’s a thoughtful strategic partner, relationship builder, and fierce advocate for the studio’s creative team. He’s passionate about helping good organizations grow through branding and fostering a workplace that’s happy, healthy, and

Under his leadership, Skidmore was recognized as #6 on Crain’s Detroit Business Coolest Places to Work in Michigan and is one the Michigan 50 Companies to Watch in 2019. Prior to purchasing the studio in 2018, Drew worked at Skidmore for nine years in the roles of CFO, COO, and president. He received Crain’s Detroit Business CFO of the Year Award in 2013.

Drew began his career with Ernst & Young’s Detroit office after graduating from Albion College in 2001 with a degree in economics. His community involvement includes serving on the boards of Eastern Market Corporation and Big Green Detroit, as well as advisory roles for the United Way of Southeast Michigan and
Winning Futures.

*E – explicit language may be used in this podcast.