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Jon talks with Muyinza Kasirye, Creative Director, Photographer, Videographer, Social Media Managerand Brand Consultant with a demonstrated history of working in the music industry with brands and influencers. They discuss how to tune into ALL our senses so we attract the right clients to our business/brand(s)!

Born in Uganda, Muyinza was born to two self-employed business owners: a pastor and a lawyer. As a child, he spent his summer days with his parents at their jobs and he pickedup the fundamentals of business ownership.

Muyinza’s family emigrated to Ontario, Canada in search of more opportunity. At the age of 5, he had his first taste of entrepreneurship with his paper route. After losing his mother to cancer, Muyinza and his family relocated to Boston, Massachusetts, where he began making his music. Surrounded by drug and gun violence in his new neighborhood, Muyinza decided to stay inside and make music.

IN 2014, he made his most life-changing investment. He moved back home to his father’s house, worked 70 hours a week for a year and was able to save $20K. He then took that money and invested it into an e-commerce business. That business went on to earn him $700K over the next 4 years!

The capital earned from this endeavor enabled Muyinza to make his second biggest investment yet: establishing digital marketing company Beth Creative Group.

*E – explicit language may be used in this podcast.