Jon talks with Rob Volpe, an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of insight strategy firm Ignite 360, Rob leads a team of insights, strategy and creative professionals serving the world’s leading brands across a range of industries.
Rob is driven by a boundless curiosity about human nature and a passion for exploring what motivates people.
He loves figuring out why we behave as we do, like what we like, and often say one thing and do another.
Rob started Ignite 360 with the intention to push beyond asking ‘why’ in order to deliver real-life business implications for his clients in creative ways that help the clients retain the learning. He regularly draws on his years of marketing management and promotions experience with the likes of Kraft Foods, Wild Planet Toys, Pepsi, Sprint, and Science Diet Pet Food. As Rob went into research he started developing insights for industry leaders such as General Mills, Target, Pinkberry, and Warner Bros.
Rob frequently speaks at conferences, corporations and college classes and has been quoted in Advertising Week, Mashable, Huffington Post, TheStreet.com, Gourmet Retailer and the Chicago Tribune, among others.
When he’s not speaking at industry conferences, listening to consumers share their stories around the world, or adding to his million-plus miles flown, Rob can be found catching a wave in Waikiki or at home in San Francisco with his partner, Charles, and their three cats, reveling in the rare luxury of standing still.
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*E – explicit language may be used in this podcast.