THINK Business Podcast: Jon Dwoskin Talks with Vikram Rajan
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The Importance of Blogging, Videos, and Consistency


Mark Bullock & Vikram were originally Practice Marketing Advisors (now, Practice Marketing, Inc.). They found that many of their clients – mainly lawyers, accountants and advisors – were too busy to keep up with their marketing: They knew to stay top-of-mind with referral relationships. But they were out of sight, out of mind.

Vikram and Mark thought, “What if we brainstorm article ideas with our clients and audio record what they say about the topics?” They would transcribe & edit what they say, preserving their personality & expertise: With client approval, they published these as their blog articles, social media posts and email newsletters. Since they turned telephone interviews into blog posts, Vikram and Mark called their process “phoneBlogging.” And so, was born.

They have now tailored their process to be even more fun & effective for video blogging: Videosocials.

*E – explicit language may be used in this podcast.