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Jon talks with Jay Haynes, CEO of Thrv.com, the first and only Jobs-to-be-Done (JTBD) software for product, marketing, and sales teams.

Jay’s advancements enable product teams to dramatically increase their effectiveness in using jobs-to-be-done to reduce roadmap risk, accelerate revenue growth, and generate superior equity value. Jobs-to-be-done product management helps CEOs align their product teams with customers and focus their company’s product development on exploiting competitor weaknesses from the view of the customer.
As an Award-winning executive with three decades of innovation and investing experience, Jay’s customers include Microsoft, Dropbox, eBay, Twitter, American Express, Oracle, Target, and Viacom among others.

*E – explicit language may be used in this podcast.