Owning Your Competitive Market and Becoming a Go-To Business
Theresa M. Lina is the author of the bestselling book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Lina Group, Inc., which specializes in market dominance strategy, and has been involved at Stanford University since 2006. She has served as chief strategy and marketing officer for several technology startups and has advised executives at hundreds of companies including Apple, Amazon Google, Nike, Disney, Cisco, Verizon, dozens of other recognized names, and many smaller, niche companies. Theresa began her career at Accenture, where she helped found, lead, and grow what is now a multibillion-dollar business unit within the company. She is a frequent speaker and workshop leader on strategy, market leadership and innovation. www.apollomethod.com
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