The power of Family with Entrepreneurs and Founders/Sisters Jodi, Lori and Kari Caden of Belly Bandit,® a company dedicated to helping women look and feel their absolute best before, during, and after pregnancy. Their success has earned the sisters their moniker, Sisterpreneurs of Shapewear.
“”Belly Bandit,® a company dedicated to helping women look and feel their absolute best before, during and after pregnancy was founded In 2008, by Detroit born and bred sisters- Jodi, Lori and Kari Caden. They introduced the Belly Bandit® Belly Wrap, a postpartum compression wrap that revolutionized the body after baby marketplace. Doctor-recommended and mom-endorsed, the Belly Wrap modernized the ancient practice of post-pregnancy belly support and quickly turned Belly Bandit® products into a new mom must-have. Since its launch, the company has seen tremendous growth. It has evolved from its signature product, the Belly Bandit® Belly Wrap and expanded to include solution-based maternity wear, intimates, activewear, and a complete line of compression shapewear, the Mother Tucker® Collection. Belly Bandit® products are sold in more than 1,000 retailers nationwide and over 80 countries worldwide.
Having an affinity for creating solution based products for women , they wanted to take their mission one step further, and created Proof, a new line of (triple-patented) leakproof period underwear designed for females from ages 9-90! A company for women, by woman.
Body safe, sustainable, stylish and comfortable all while giving women confidence they deserve!
Leakproof underwear is one of the fasted growing category in today’s market. ($22B) Consumers have shown they are willing to change behavior in a category where incumbents have owned the space for more than 100 years. And they are willing to make the change because the product (REALLY, REALLY)works and is good for the body and good for the planet!
In just under a year since their launch, (YUP, launching a brand during the pandemic) the sisters have seen great success from Nordstrom to Target and throughout Japan, Australia and Canada (to name few). Proof has been seeing all 5 star reviews and has been named the “one of the best (and eco-friendly) menstrual products in 2021” and The Most Comfortable Underwear for Women from Oprah, Forbes, Glamour and Wired.
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*E – explicit language may be used in this podcast.