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James Trezona is co-author of Humanizing B2B, and co-founder of Rooster Punk, a storytelling agency which aims to put humanity, soul and emotion into B2B marketing.

James spent his early career at Hewitt’s, Deutsche and CSC working with technology before technology was mainstream. He was struck by how awful technology brands were at telling their stories, so he moved into tech marketing. He spent time at Saatchi & Saatchi before becoming MD of top tech agency Mason Zimbler aged just 29. During his 10-year leadership, it grew five-fold despite a recession.

Inspired by his family’s activist backgrounds and his father’s work promoting clean tech and environment issues, James craved to do something purpose-driven. So, with his co-founder and co-author Paul Cash, he founded Rooster Punk, intent on helping businesses define their purpose and develop human connections between companies, employees and customers.

Outside of work he helps run a local rugby club and is a founding supporter of a number of charities, providing health centres in South America and Africa and British charities focusing on mental health.

*E – explicit language may be used in this podcast.