Kevin Rogers spent years traveling the country as a stand-up comedian working the circuit with now-famous comics like Chris Rock, Louis CK, Billy Gardell and many more.
After a decade performing comedy, Kevin retired from the road and married the love of his life. He also discovered a new professional passion – direct response sales copywriting. He spent ten years as a freelance copywriter, writing and chiefing the sales copy for high profile and insanely profitable product launches with the industry’s top producers.
Things changed again when Kevin discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers as The 60-Second Sales Hook and released a book by the same name.
The success of the book led Kevin to create Copy Chief, a private community-based forum and copy training center where talented copywriters partner with value-driven product creators and content providers to produce forward-thinking ad campaigns.
After 12 years away from comedy, Kevin’s recently returned to the stand-up stage, developing 25 minutes of new material over 60 days and performing for 2,000 people accepting a challenge to open a show for his longtime friend Billy Gardell, of Mike & Molly fame.
Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers.
Connect with Jon Dwoskin:
Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!
Connect with Kevin Rogers:
Free 60-Second Sales Hook Book: https://60secondsaleshook.com/
Kevin’s podcast, Copy Chief Radio: https://copychief.com/ccr/
Join Copy Chief Membership: https://copychief.com/join
*E – explicit language may be used in this podcast.