3 Takeaways from my conversation with Bernadette Burke, CEO of Brella Productions:
1. We're in the golden age of learning.
Everyone learns differently. The tools finally exist to meet people where they are. Use them.
2. Know the outcome before you design the training.
What do you want people to DO differently? Start there. Everything else follows.
3. Quantify the cost of failure.
One lost sale. One bad customer experience. One slow onboard. Do the math — then invest in training.
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Bernadette Burke is the President and Co-founder of Brella Productions, an event optimization agency dedicated to guiding business leaders through complex corporate event challenges. As Brella’s Chief Learning Strategist, Bernadette has helped business leaders achieve their organization’s learning and professional development goals for more than 30 years.
She leverages her background in digital media production, instructional design and years of organizational development experience to create transformative, immersive learning experiences. Her current focus is on optimizing audience engagement for in-person, hybrid, and virtual events from national sales meetings to onboardings to leadership training. Borning training that isn’t goal driven is a waste of corporate resources and employee time. She wants to make the business world more functional through better communication and professional development.
Bernadette is a graduate of Northwestern’s School of Communication. She has been on multiple local charitable boards. She has presented at Training Magazine conferences and webinars on a variety of topics around driving learner engagement."
Connect with Jon Dwoskin:
Twitter: @jdwoskin
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Email: jon@jondwoskin.com
Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!
Connect with Bernadette Burke:
Website: www.brella.com
LinkedIn: https://www.linkedin.com/company/brella-productions
Instagram: https://www.instagram.com/brellaprod
LinkedIn Profile: https://www.linkedin.com/in/bernadette-burke-155211
Facebook: https://www.facebook.com/BrellaProductions
*E - explicit language may be used in this podcast.
