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"Most small business owners can tell you the revenue an asset will generate, almost none can tell you the profit, that gap is where businesses go underwater.

Rob Misheloff (Smarter Finance USA) breaks down the real cost of financing on today's Coffee with Jon

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Robert Misheloff is the Founder and CEO of Smarter Equipment Finance USA, a company dedicated to providing transparent and fair financing solutions for small businesses. After a decade of running a marketing firm, Robert saw how traditional lenders often took advantage of entrepreneurs, so he created a better alternative. His company specializes in helping small business owners and single-operator businesses secure financing that many traditional lenders turn away, empowering them to grow their businesses without hidden fees or unnecessary obstacles. Robert is passionate about educating entrepreneurs, helping them make smarter financial decisions and avoid costly mistakes."

*E - explicit language may be used in this podcast.