A lot of people stopped sending newsletters because they thought it was passé. I'm here to tell you that I think you should start doing newsletters in conjunction with everything else that you are doing. Why? Because, if you notice, we all get less junk mail now. We do that because people have moved over to the Internet. People have moved over to email and that's just the way a lot of business is being done, which means there's less junk mail that people are getting. What better time to send them a newsletter? It doesn't have to be fancy. It doesn't have to be over the top, but it's a top-of-mind reminder of who you are, the company, and that you're thinking of your client. It's a lost art the people have forgotten about, and I'm going to suggest you do (it) today. Whether you do it or outsource it, start doing newsletters and think about the impact it will have on your business growth. Have a great day and, always Think Big!
Jon’s Business Tip of the Day: Stay Top of Mind With an Old Marketing Tool
