It’s so often that we see on infomercials that there is a 30-day money back guarantee.  But what’s your guarantee as a bus owner or sales person to your clients, to the people that you manage or the people that you work with? What’s your personal, professional guarantee? I want you to think about that because that’s part of your message and when you articulate that effectively to anyone in business than your stock, mindshare and your market share, and everything about you – your reputation goes up. But once you put that guarantee out, you better follow up and make it happen. If you don’t, you will destroy your credibility and that is something that will absolutely destroy your business. So, spend today putting pen to paper, figuring out what your professional guarantee is. Have a great day and always, think big!

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