I want to ask you a question today: What business are you really in? A lot of times many people I talk to don’t really even know what that is. If they sell computers, they think they’re in the computer business. If they sell financial plans or mortgage or real estate, it doesn’t matter. And I work with companies and businesses all across the country, and they often don’t know the answer. So, I am asking you to ask yourselves: What business are you really in? That will define your message, your brand, your marketing and everything that you do. But it something you need to have your finger on the pulse of. So, ask yourself that question: ask your leadership that question. If you want to call me and ask that question, that would be great. But ask, and start exploring that question. Have an amazing day and always, Think Big!
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